Ad Industry

Every organization has a personality. It’s a reflection of the people who work there. I had the opportunity to visit a variety of ad industry organizations earlier this week as we videotaped segments for the Ad Association Hermes Awards Dinner.

Our first experience of an organization was the décor of the building as we walked in. We saw playful, creative environments as well as conservative, corporate environments. Often those conservative facades belied the personality of the creative groups who were able to function quite well within a larger organization of left-brain thinkers.

We went from the corporate-meets-cool offices of Hafenbrack to the lawyer-like, wood-ensconced board room of Excellence in Motivation, from fun and hip ad agency spaces to the design-house-meets-high-school environment of the School of Advertising Art. The common denominator was the creative work being done at all of these places. And some of that creativity will be on display through the videos at the Hermes Awards. See you there!