Making a connection

Last week, someone compared me to Barbara Walters. Well, I don’t look much like her, but since she was referring to my interviewing skills, that’s a pretty big complement. The person I interviewed said, "I can’t believe you made me cry; I never cry."

As an interviewer I’m never trying to make someone cry, but I am trying to make them feel. I want to see and hear their joy, their pain, their passion. I’m trying to tap into a place in their heart, to connect with their emotions. Not every video lends itself to personal stories. But when you can make an emotional connection, you give the audience a reason to care. When you connect on a personal level, you can tell a compelling story they will remember.